Lead Generation For Web Developers / Designers
Project Overview
Most cold outreach fails because it is generic and sent to the wrong people. I built an automated pipeline that finds two types of high-intent leads: businesses that have no website at all, and businesses that have a website but clearly need a revamp.
Using Apify to scrape Google Maps and Apollo to find businesses with weak online presence, the system collects contact details, generates personalised emails for each lead, and sends the outreach. The entire process runs in under 8 hours from zero to inbox.
The Problem
- Manual lead research takes hours and still produces low-quality lists
- Generic emails get ignored because they do not speak to the specific business
- No consistent way to identify businesses that actually need the service
- Following up with hundreds of leads individually is not scalable
How the Pipeline Works
Select target niches
Choose specific business categories and locations to focus on, such as local service businesses, clinics, or retail shops in a given city.
Scrape Google Maps with Apify
Apify runs a Google Maps scrape for the selected niches and pulls business names, phone numbers, addresses, and whether a website is listed or not.
Find revamp-ready leads via Apollo
Apollo searches for businesses in the same niches that do have websites but whose online presence is outdated, slow, or missing basic information.
Collect and qualify contact details
Both lists are merged and cleaned. Duplicate entries are removed, and contact details such as emails and phone numbers are validated and enriched.
Generate personalised outreach emails
AI generates a unique email for each lead referencing the business by name, mentioning the specific gap (no website or weak one), and proposing a clear solution.
Send campaigns within 8 hours
Emails are sent through the outreach tool with follow-up sequences. The entire cycle from niche selection to first email sent runs in under 8 hours.
Tools Used
- Apify (Google Maps scraper)
- Apollo (lead search and enrichment)
- Claude AI (personalised email generation)
- Gmail (email sending)
