SJ Capital Financial Services - Offline Event
Project Overview
Jignesh Parmar, a mutual fund distributor, hosted an offline event to help people understand financial management and investment planning. The goal was simple: reach the right people in the local area and get them to show up.
With a tight budget of ₹500/day for just 2 days (₹1,000 total), we ran a focused Meta Ads campaign on Facebook and Instagram to drive awareness and footfall to the event.
Campaign Strategy
- Targeted local audience interested in personal finance and investment
- Created ad copy and creatives focused on the value of attending the event
- Ran the campaign for 2 days with a leads objective
- Optimised delivery to maximise reach within the limited budget
Campaign Results
In just 2 days and under ₹1,000 spent, the campaign delivered strong awareness numbers and generated 17 Meta leads with 3 people physically attending the offline event.
Key Takeaway
This campaign proves that even a small budget can create real impact when used with the right targeting and strategy. Reaching over 3,900 unique people and generating qualified leads for an offline event in just 2 days at under ₹60 per lead is a strong result for a hyperlocal awareness campaign.